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Big Data, Big Deal

Big Data, Big Deal

My latest blog as posted at  at ComparetheCloud.net: it is your data, not big data, that matters (but even that has limited relevance until you know what you want to do with it)

It is easy to drown in big data articles, let alone the numbers that they quote: companies counting customer transactions in the millions (or more) per day, websites with literally billions of photos and videos, not to mention 3000 tweets per second! We are inundated with broad brush information but, like the data being written about, the relevance to you and your business is not so clear… it is your data, not big data, that matters but even that has limited relevance until you know what you want to do with it.

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Data is of course aggregating at an amazing rate but this is nothing new… it’s clearly been happening for quite some time. What has changed is that, as that data piles up, awareness of the potential value within it is increasing. Combined with advances in technology and the delivery of that technology, storage and access costs are drastically reduced which creates opportunities to derive information, intelligence and insights from that data (in many cases, an asset you already own!)  .. Read the rest here

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