Tag Archives: google

Google CIO Ben Fried doesn’t get “timing”

The short answer is that yes, internet start ups can build and scale on a level previously unimaginable without investing a penny in actual tin.

The longer answer starts by saying that not all companies are internet start ups.

He presents a shortsighted and inexperienced view: I know that life on the rather wealthy Google Campus (or any of a dozen others) is not the same as life in the real world, but I am not sure that he knows that fact himself!

His view is yet another over-simplification: the problems are just not perceived or seen as clearly by those whose experience is only of today’s network and technology centric workplace and who have no experience of the ‘old’, let alone of transforming from ‘old’ to ‘less old but not new’  or ‘to shiny new’ or to understand the costs and impact of that transformation.

Some businesses have industrial-strength requirements that start ups (who can fiddle with msSQL databases, php accounting software and gmail addresses) don’t have… larger more established business needs go beyond ‘this is cheaper today’ and includes extracting maximum returnfrom current investments (in kit, in processes, in people, in supplier relationships, in real estate etc. etc.)

If you are starting fresh you might well always say ‘pick a nice shiny cloud’ .. you might even argue that you would want that to be the answer in any case – and it might be… but the implications for enterprise software (Oracle or SAP or other silly expensive silly inflexible things) …and if you own the kit your cost models tell you when it makes sense to stop owning it… but even then you are often ‘stuck’ with the software provider’s cloud, which is not always going to be a good thing. . yet…

But while it all comes down to timing you also have to know what came before – and why it came before – prior to deciding to change what comes next into something other-than-what-was-planned… even if it is failing you need to look at the whole picture (albeit while killing it as quickly as it should be) if for no other reason than to see what were the errors from which you should have learned.



Google CIO Ben Fried Says Cloud Tipping Point Is At Hand – The CIO Report – WSJ.

future arrows

from a LinkedIn discussion regarding Google telly adverts for Google+

….Does anyone else find it a little strange to see new-media Google (the big game changer in advertising, as you may recall) using an old-media TV advertising campaign (let alone one clearly targeted to play on the emotions!!) ??

See original, full Post here
No disagreement, Phil, regarding 'getting it right' nevertheless I still find more than a little ironic. In fact my first thought was "since when does Google advertise like this?"; my second thought was that "neither Facebook nor Twitter need to advertise!".

That said, Google needs two things to maintain dominance and improve search: social discovery and video discovery.

Pinterest (or a Pinterest-style approach could answer the latter (since they own the data) (and I wouldn't be surprised to see an acquisition)

But!! they don't own the data with the former, with most of it feeding the closed Facebook and less-than-open Twitter environments.

Google+ is their most recent attempt (there have been several before this) and so far the most successful in terms of their broad target demographic. It was launched with the highest of profiles, has 50 million to 100+ million users ('active' and phantom numbers are always being argued).

Funny thing is the simple fact that Google's doesn't really need you to do much more than login to Google+ that one, important first time *only*!

Google+ is designed to power ad targeting and that first login adds biographical information (age, gender, education, employers, and places you’ve lived ) with activities and demographics already known (from Search, Gmail, Maps, when navigating with your Android phone…) which enables the creation of a more accurate identity profile, providing a complementary 'engine' for the targeting of ever more relevant ads for which Google can increase fees / get higher auction results.

Advertising is, after all, the business of Google.